Client Success Stories

Generating High-Quality Leads with Facebook Lead Forms

Client Overview

Our client, in the commercial vehicle wrap business, aimed to increase lead generation using Facebook Lead Forms to streamline the process of capturing potential customer information. The goal was to improve both the quantity and quality of leads while maximizing campaign reach.

Challenges

The client had previously faced:

• Limited success in generating high volumes of quality leads.

• Low engagement with previous lead generation campaigns.

• A need to scale lead acquisition without increasing the cost per lead significantly.

Objectives

• Generate high-quality Facebook leads through an optimized lead form.

• Expand the reach of the campaign to ensure visibility among relevant audiences.

• Maintain a cost-effective strategy while delivering significant results.

Strategy

Local Ads Lab implemented a Facebook Lead Form campaign that focused on:

• Optimized Lead Forms: Simplifying the lead capture process to encourage more submissions from interested prospects.

• Targeted Reach Expansion: Using advanced audience segmentation and targeting techniques to expand the campaign’s reach while focusing on highly relevant users.

• Attribution Adjustments: Leveraging the 7-day click or 1-day view attribution setting to align with user behavior, ensuring more accurate performance tracking.

Results

The September 2024 Leads - FB Form campaign delivered strong results:

28,580

53

Leads Generated

Reach

7 day Click

Attribution Setting

Impact

Increased Lead Volume:

The campaign successfully captured 53 high-quality leads, contributing to the client’s overall business growth.

Wider Audience Reach:

With a reach of 28,580, the campaign maximized visibility and brand exposure, ensuring engagement with a broader audience.

Efficient Lead Acquisition:

The lead form optimization and audience targeting strategy allowed the client to maintain a cost-effective lead acquisition process without sacrificing lead quality.

Conclusion

Through a strategic approach to Facebook Lead Forms, Local Ads Lab helped the client generate a significant number of leads while expanding their campaign reach. This success highlights the power of data-driven optimization and precise audience targeting in achieving business goals.